Alex Goldfayn – Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
WALL STREET JOURNAL BESTSELLER!
IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.
Fear is the reason most salespeople dont like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).
Fear is the reason we don’t ask for the business more, even though our customers want to buy from us.
Fear is the reason we dont offer our customers additional products and services, even though they would love to buy more from us.
This book deals with that fear.
You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more.
You’ll also learn a series of fast, simple sales-growth techniqueslike how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referralsthat will grow your salesdramatically and quickly.
Alex Goldfayn’s clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches.
YOU ALREADY KNOW WHAT TO DO
I am not going to teach you much in this book that you dont already know.
You’re a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people dont.
You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email.
You know your customers buy other products and services that you can help them with, but you don’t ask them about these products. Youd like to help them, and they would like more of your help that is why they’ve been with you for five or ten or twenty years but nevertheless we dont ask them.
There is a difference between knowing what to do, and actually doing it.
I know you know.
With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them).
Because sales growth comes from doing, not knowing.
Today, we start doing.
These approaches are laid out in this book, in precise detail, for you to implement in your own work.
Alex doesnt hold anything back in this manual for selling more.
What’s the secret to selling more?
There is no secret.
There is no magic bullet.
There is only the work.
There are only the mindsets, and the communications.
In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!